Rocket Internet

Rocket Internet is a German startup incubator and venture capital firm that was founded in 2007 by the Samwer brothers—Oliver, Marc, and Alexander. The company’s primary focus is on building and scaling internet-based businesses.

Rocket Internet follows a unique business model called “clone factory,” where it identifies successful online business models from around the world and replicates them in emerging markets. The company aims to leverage its operational expertise, network, and funding to rapidly launch and grow these cloned businesses.

Rocket Internet has been involved in the creation and development of various successful startups across different sectors, including e-commerce, online marketplaces, fintech, food delivery, and more. Some notable companies that have emerged from Rocket Internet’s portfolio include Zalando, an online fashion retailer; Lazada, an e-commerce platform in Southeast Asia; HelloFresh, a meal kit delivery service; and Jumia, an African e-commerce marketplace.

The company has also made significant investments in various internet companies globally. It has played a crucial role in the growth and development of the internet industry, particularly in emerging markets. However, it’s worth noting that Rocket Internet has faced criticism for its cloning strategy and the aggressive tactics it has employed in the past.

As of my knowledge cutoff in September 2021, Rocket Internet was still an active player in the startup ecosystem. However, please note that the company’s specific activities and portfolio may have evolved or changed since then. For the most up-to-date information, I recommend referring to reliable sources or Rocket Internet’s official website.

Here are some additional details about Rocket Internet:

  1. Business Model: Rocket Internet’s business model revolves around identifying successful online business models in other parts of the world and replicating them in new, often emerging markets. The company focuses on areas where it believes there is potential for significant growth and market demand.
  2. Incubation and Launch: Rocket Internet acts as an incubator and provides extensive support to the startups it creates. This support includes capital investment, operational guidance, technology infrastructure, marketing expertise, and access to its network of contacts and resources.
  3. Global Presence: Rocket Internet has operations and investments in various regions worldwide, with a particular focus on emerging markets. It has launched companies in Asia, Africa, Europe, Latin America, and the Middle East. By identifying market gaps and adapting successful business models to local needs, Rocket Internet aims to capture the early-mover advantage.
  4. E-commerce and Online Marketplaces: Rocket Internet has been heavily involved in the e-commerce sector. It has launched and supported numerous online retail businesses, including Zalando (fashion), Lamoda (fashion), Dafiti (fashion), Jumia (general merchandise), Lazada (general merchandise), and many others.
  5. Fintech: Rocket Internet has also ventured into the fintech industry. It has created companies such as Payleven (mobile payments), Lendico (peer-to-peer lending), and Paymill (online payments). These companies aim to leverage technology to disrupt traditional financial services and expand financial inclusion.
  6. Food Delivery: Recognizing the growing demand for food delivery services, Rocket Internet has launched platforms such as Delivery Hero, Foodpanda (now part of Delivery Hero), and HelloFresh. These companies connect consumers with restaurants and provide meal delivery services.
  7. Public Listings and Exits: Some of Rocket Internet’s portfolio companies have gone on to have successful initial public offerings (IPOs) or have been acquired by larger companies. For example, Zalando went public in 2014, and HelloFresh had its IPO in 2017. Additionally, companies like Lazada and Delivery Hero have been acquired by Alibaba and Naspers, respectively.
  8. Evolving Strategy: In recent years, Rocket Internet has shifted its focus from solely being a startup builder to becoming more of a long-term investor. The company has reduced its operational involvement in some ventures and has started investing in other tech startups around the world.

Please note that this information is based on the knowledge available up until September 2021, and the specific details of Rocket Internet’s current portfolio, strategy, and operations may have evolved since then. It is recommended to refer to the latest information from reliable sources or Rocket Internet’s official channels for the most up-to-date insights.


Rocket Internet offers career opportunities for individuals interested in working in the dynamic and fast-paced world of startups and entrepreneurship. As a venture capital firm and incubator, Rocket Internet provides an environment where employees can work with innovative companies and gain exposure to various industries and markets. Here are some details about careers at Rocket Internet:

  1. Job Roles: Rocket Internet hires professionals across different functions, including but not limited to:
    • Business Development: Identifying new market opportunities, conducting market research, and building strategic partnerships.
    • Operations: Supporting the operational growth of portfolio companies, optimizing processes, and implementing best practices.
    • Marketing: Developing and executing marketing strategies, driving customer acquisition, and building brand awareness.
    • Finance and Controlling: Managing financial operations, conducting financial analysis, and ensuring compliance.
    • Technology: Supporting technical infrastructure, software development, and IT operations.
  2. Global Opportunities: Rocket Internet operates globally, providing opportunities to work in various regions and countries. This global presence allows employees to gain international exposure and work in diverse markets.
  3. Startup Culture: Working at Rocket Internet provides a startup-like culture with an entrepreneurial spirit. The company encourages creativity, innovation, and a willingness to take risks. Employees often have the opportunity to work closely with founders and gain hands-on experience in building and scaling startups.
  4. Professional Development: Rocket Internet invests in the professional development of its employees. The company offers training programs, mentorship opportunities, and the chance to work on challenging projects that contribute to personal and career growth.
  5. Job Openings: Rocket Internet typically advertises its job openings on its official website or through various job portals. Interested individuals can visit the Rocket Internet careers page to explore current job opportunities and submit their applications.
  6. Internships and Graduate Programs: Rocket Internet may also offer internships and graduate programs to provide young professionals with valuable experience in the startup ecosystem. These programs are often designed to offer exposure to different departments and provide a solid foundation for a career in startups or venture capital.

It’s important to note that specific details about available positions, application processes, and requirements may have changed since my last knowledge update in September 2021. For the most accurate and up-to-date information, I recommend visiting the Rocket Internet website and exploring their careers section or reaching out to their official channels for inquiries.

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